After only four months, the AT Mobile app has been downloaded by over 100,000 Aucklanders.
From day one, the app which allows users to plan, save, and track their journeys on AT Metro’s bus, train, and ferry services, has been designed from the customer's point of view.
Group Manager, AT Metro Customer & Market, Kevin Leith, says, “We worked extensively with customers throughout the app’s development. Now it provides a simpler and more intuitive way for people to travel around the city.”
The AT Mobile app, which is available on both iOS and Android, is being continually updated to add more functions and features to continue to extend the digital service offering to customers.
Since it launched, AT has made improvements that allow you to drop a pin on a map to create a journey (rather than having to search for an address), added the train platform number so you know exactly where to board your train, and added a guided tour video of the app to show you how it works.
Mr Leith says, “Because there are so many types of journeys Aucklanders make, it was essential that we got customer feedback. Since it launched in April, customers have provided insightful feedback that has let us not only make the necessary improvements but also given us ideas about extra functions that will make travel easier.
“The tracking function has been a huge hit with Aucklanders. They’ve told us it’s a simple thing that’s made a big difference. There’s no more need to keep turning your head looking for your bus or train taking the guess work out of when to leave your house. You get an alert saying the bus is approaching your stop so you know exactly what’s happening.”
Alerts can also be received on a wearable device, like an Apple Watch, making it easier to know when to get off your bus or train if you are making an unfamiliar trip.