Thanks a million Auckland – the millionth AT HOP card has just been sold.
AT HOP is the smart card which can be used for bus, rail and ferry travel throughout Auckland.
Group Manager AT HOP, Denise Verrall, says as of June 2016, surveys indicated that 42% of Auckland adults have a HOP card. “We’re very happy with the numbers using AT HOP, the same time last year 33% of Aucklanders surveyed said they had a card so that’s a great improvement.”
The AT HOP card was rolled out on trains in late 2012 and then extended to ferry and bus services.
Four out of five customers now choose to pay for their public transport trip with the card. “The card gives a discount of at least 20% off single trip cash fares, excluding SkyBus and Waiheke ferry services. When you tag-on with your AT HOP card it is read in a 300th of a milli-second.
“Using public transport is now so much easier with the AT HOP card and Simpler Fares. Paying with an AT HOP card allows customers to pay just once for a single journey, that can involve up to five bus or train trips over four hours, with a maximum transfer time of 30 minutes between each trip.”
Denise Verrall says the uptake of the card has been very strong in Auckland. “In 2013, Oyster the London travel smartcard, was used in over 85% of trips vs cash tickets, after 10 years in the market. In comparison, HOP has now reached 85.5% after 4 years in the market, so we are very pleased with the uptake of HOP by Aucklanders.”
- Surveys indicate that 42% of Aucklanders (adults) have an AT HOP card, up from 33% a year ago
- More than 8 out of 10 customers choose to pay for their public transport trip with AT HOP
- How fast is my AT HOP card? When you tag-on to a bus / train / ferry your HOP card is read in a 300th of a milli-second
- Nearly 60 million of the 75 million trips made in the 12 months to June 2016 were made with AT HOP, an increase of close to 8 million trips on the previous year·
- In August 2016, around 68,000 customers tagged on with their AT HOP card during each weekday morning.
Under the simpler fare system Auckland is divided into thirteen "fare zones". All travel is calculated based on how many zones you travel through, rather than how many buses or trains you take. With an AT HOP card, you pay for your entire journey once, instead of paying for each bus or train separately. Tag on and off each bus and train as you usually do and AT HOP fares will be calculated based on the number of zones you travel through – one journey = one fare.
What is considered one journey?
- Up to 5 trips on buses or trains.
- Tag on within 30 minutes of tagging off your previous service.
- Complete this journey within 4 hours, otherwise it will be considered two journeys and you will be charged accordingly.
Fares are based on the number of zones you travel through. If you are travelling within a zone overlap area as part of a journey and paying with an AT HOP card (this means tagging on and off within the same overlap area) this may count as travelling through a new zone. You are still able to buy cash fares.