We have changed some of our bus stop names, to make it easier for you to get around Auckland.
The new bus stop names are shorter and use nearby landmarks making them easier to remember. Over the coming year we'll be rolling out new audio announcement on buses, giving you a much clearer idea of where you are on your journey.
These changes will only affect the names of bus stops and will not affect any bus routes or timetables
Give us your feedback
The key difference is that the new names will use the physical surroundings of the bus stop such as a nearby interchange or landmark. This makes them:
- Easier to remember
- Shorter to read out over an audio announcement
- More helpful for people who are blind or have low vision
- More consistent with the names on bus shelters and flag poles
The new naming system follows international best practice and is structured according to a priority list. It is also supported by findings from customer testing in late 2020, including members of the community who are blind or have low vision. A stop name will follow Priority One in the first instance, if that does not apply, it will move to the next Priority level until a suitable Priority level is applied.
- Transport Interchanges
Our public transport network is designed around connections at interchanges and transport hubs. Naming stops around these interchanges would assist customers in knowing where to make their transfers.
Landmarks such as local libraries and parks are destinations for our customers, as such naming a stop after the nearest landmark would make the stop name more intuitive and assist journeys in unfamiliar areas.
- Major Intersection
Intersection of major roads are also useful transfer locations for local bus routes, these stops are named according to the road it is on and its intersecting major road. (Campbell Road/Great South Road).
- Side Road
Intersections on minor roads will work as a point of reference for bus passengers. As the bus travel pass each intersection it would help passengers understand where along the road the bus is located.
- Street Address/ Other
We will street addresses when none of the above landmarks or intersections are applicable.
These are additional guidelines that we have used to guide the new bus stop names.
|Rule||Criteria - the stop/ stop namesake|
|Distance||Stop must be no more than 200 m away from landmark/street it is named after - namesake|
|Visibility||Must have sightlines (i.e. namesake should be directly visible from the bus stop)|
|Community relevance||Should be named after a location that is relevant to the community, ideally frequented by a diverse number of people over a wide period of time (i.e. a supermarket, medical centre, park etc.)|
|Prominence||Should be named after a namesake that has some level of prominence when viewed from the stop. It should be easy for the customer to see or interpret the location of the namesake from the stop (signage, architectural/ landscape cues etc.)|
|Accessibility||Namesake should be accessible from the stop - i.e. not behind a permanently locked gate, down an unsafe path etc.|
|Usability||Minimise ambiguity by avoiding uncommon abbreviations, unfamiliar or unconventional words.|
|Brevity||Names should be less than 30 characters long|
|Consistency||Names should be consistent with other stops across the network|
|Clarity||Avoid any identical stop names on the same bus route|
|Pairing||Stops serving buses travelling in opposite directions on the same route are often 'paired' and will have the same name|
*NB - the stop 'namesake' is the interchange, landmark, street or address that the bus stop is named after.