Style guide

Find out what this style guide is used for and our guiding web content principles.

This guide covers style, spelling, punctuation and grammar conventions for all content published on the Auckland Transport website.

People read differently on the web than they do on paper. Find out how to write for a digital audience.

Find out how we write and speak to our users.

Formatting on the AT website, including content structure, links, media, and temporary messaging.

This guide explains why accessibility is important and how to create accessible content for all users.

Find out about writing content in other languages, including Te reo Māori.