About this guide

What this style guide is for

The style guide applies to all content created by Auckland Transport.

It includes guidance on:

The Digital Enablement team, as ngā kaiwhakahaere (administrators) of AT’s website, use this guide to create clear, consistent digital content.

AT employees can use it to write their own content or understand why we may make certain changes to web content.

This guide supports AT’s web strategy. It's updated regularly based on user insights, best practice principles and customer feedback.

These principles ensure our web content always serves our users.

We create content that's easy to find, understand, use and trust.

Our content is easy to search and navigate so users can quickly find the information they need, when they need it.

Our content is clear, concise and easy to read. It has a specific purpose and gives just enough information to answer users’ questions.

Our content helps users complete their tasks and get on with their day.

Our content is accurate, consistent and reflects our respect for our diverse users.

We make our site accessible for everyone and we work with Māori Policy and Engagement to reflect te ao Māori.

The style guide has been created with accessibility in mind.

We have a responsibility to make sure that everyone can access the information on our website. This means making sure that all content meets the NZ Government Web Accessibility Standard 1.1 (opens in a new tab).

We must also make sure that content is easy to read and complies with NZ's Plain Language Act (opens in a new tab).

The AT website is a place for doing. Clear, consistent content helps customers to:

solve an issue or get an outcome, such as reporting a tree obstructing a footpath
be in control and act independently, such as finding which bus to catch to an event
complete tasks quickly and easily, such as topping up their HOP card.

Last updated 12/09/2024