The Auckland Transport website

The Auckland Transport (AT) website is a place for doing. Clear, consistent content helps customers to:

• solve an issue or get an outcome, such as reporting a tree obstructing a footpath
• be in control and act independently, such as finding which bus to catch to an event
• complete tasks quickly and easily, such as topping up their HOP card.

What this style guide is for

The style guide applies to all content created for the at.govt.nz website by AT.

It includes guidance on:

The Digital Enablement team, as ngā kaiwhakahaere (administrators) of AT’s website, use this guide to create clear, consistent digital content.

AT employees can use it to write their own content or understand why we may make certain changes to web content.

This guide supports AT’s web strategy. It's updated regularly based on user insights, best practice principles and customer feedback.

This guide is complemented by our Design System guide on Zeroheight. Zeroheight should be referred to as a 'source of truth' for all website and mobile components, design elements, and visual rules. Zeroheight also has useful guidelines about character limits, best practice, and how to use different components.

AT web content principles

These principles ensure our web content always serves our users.

We create content that's easy to find, understand, use and trust.

Find

Our content is easy to search and navigate so users can quickly find the information they need, when they need it.

Understand

Our content is clear, concise and easy to read. It has a specific purpose and gives just enough information to answer users’ questions.

Use

Our content helps users complete their tasks and get on with their day.

Trust

Our content is accurate, consistent and reflects our respect for our diverse users.

We make our site accessible for everyone and we work with Māori Policy and Engagement to reflect te ao Māori.

Accessible content

The style guide has been created with accessibility in mind.

We have a responsibility to make sure that everyone can access the information on our website. This means making sure that all content meets the NZ Government Web Accessibility Standard 1.1 (opens in a new tab).

We must also make sure that content is easy to read and complies with NZ's Plain Language Act (opens in a new tab).