AT brand identity guidelines Ngā aratohu mō te tuakiri ā-tumutohu i AT
AT has a refreshed visual identity and brand guide. If you're creating communications for us, you can download our new guide on this page.
About our brand identity guidelines
Auckland Transport touches the life of every Aucklander. Our thousands of contact points include: 42 railway stations, 28 ferries, over 1000 buses, every bus stop and station, 1000s of kms of roads, 300km of cycleways and paths, and 1000s of pieces of marketing and media communications per year.
With so many different points of contact, it’s essential that every touchpoint and communication is strongly and consistently branded. Having a strong brand identity can help AT to:
- build recognition for the work we do
- create trust with Aucklanders, communities, employees, and partners
- shape perceptions of AT as a modern, dynamic, and customer-oriented organisation.
Download the guidelines
These guidelines will be updated from time-to-time and should be checked periodically to make sure you are working with the correct and most up-to-date versions.
Please note that the guidelines have been split into three parts for this webpage.
Contact us
AT’s brand and creative specialists are available to provide guidance on all brand assets contained in the brand identity guidelines. Please contact us: