Speed is the single biggest road safety issue in New Zealand today. The reasons for high crash rates are many and varied. They include the way we drive, how the road is engineered and, most importantly, the speed at which we are travelling.
The simple fact is that higher speeds increase the likelihood of crashes occurring and speed is the most important factor in determining the consequences of all crashes.
Our crash stats show 80% of all deaths and serious injuries occur on 50km/h local suburban roads.
Nearly half involve people walking and people on bikes or motorcycles.
The faster a car is going when a pedestrian is hit, the more serious their injuries which has a huge impact on their family and friends.
Rural roads often have higher speeds than urban areas and present their own challenges. Navigating around livestock, horses or winding roads means vehicles need to be travelling at safe speeds and to the condition of the roads.
Familiarity of open-road speeds mean we often do not consider what happens if something goes wrong. There is a massive impact on family and friends when loved ones are killed or seriously injured in any community.
Auckland Transport want to empower the community to have a voice with regards to road safety. This means that those driving in and around their suburb need to slow down and drive at safe speeds for those who live within the area. Auckland’s streets need to be safe for everyone who use them.
We engage with at-risk communities to promote speed awareness within suburbs where crash data indicates speed as the main contributing factor. Working collaboratively with representatives from local schools, community groups, volunteer Fire and St John Ambulance, AT uses “real residents” in advertising especially from local schools, within local settings, to influence driver behaviour to slow down, because “locals” live here.
This will remind drivers to not only think about their journey but that real people live and work in the suburb and the importance of driving at a safe speed. Death or serious injuries affect not just the victim’s whanau but the local community as a whole. They are your neighbours, your teachers, your friends, your local volunteer fireperson.
Being part of the community means looking out for each other and sharing the roads. It is ‘Our Place’ in every community throughout Auckland. Together we can make choices that make the roads safe for everyone.
Papakura school banner.
Te Atatu South Edmonton postcard.
Community engagement activities include:
- Identifying and liaising with community groups and local schools about speed awareness.
- Community discussion on issues and solutions.
- Photo shoot of volunteers.
- Installation, dispatch or printing of advertising material.
- Temporary billboards in high traffic areas, for passing drivers.
- Bus backs on key arterial routes in and around the suburb.
- Ads in community suburban newspapers for more information.
- Web tiles for School e-newsletters and emails and Community Facebook groups.
- Printable material such as School Banners, A4 Posters, School labels, Christmas cards.
Communities we are working with currently:
- Te Atatu South.
- Rosehill, Papakura.
- Mahurangi (coming soon).
- Pukekohe (coming soon).
- Whitford/Maraetai (coming soon).
- Coatesville (coming soon).
Here are the Communities we have worked with in the past:
- Manurewa 2018.
- Manukau 2018.
- Otara 2018.
- Waiheke 2018.
- Helensville 2017/2018.
- Mangere 2017/2018.
- Waimauku 2017.
- Mangere Bridge 2016.
- Puhoi 2015/2016.
- Ararimu 2016.
- Orakei 2016.
Auckland Transport will also be implementing speed calming initiatives and road safety improvements on high risk residential streets in Auckland, to provide a safer environment for all road users.