Crashes as a result of driver distraction can lead to deaths, as well as serious life-threatening injuries. These can include hospitalisation, rehabilitation and sometimes a lifetime of care.
Tāmaki Makaurau Auckland is a Vision Zero region, and AT is committed to a goal of no deaths or serious injuries on our roads by 2050. This means that as people, we all make mistakes, but a mistake should not cost a life or cause serious injury on our roads.
The number of distracted drivers is increasing as more people use smartphones, other electronics, and in-car entertainment while driving. Other causes of distracted driving include:
- looking at something on the side of the road
- eating or drinking
- talking to passengers
- being emotionally upset.
Have a mobile moment before you set off
Using your mobile phone while driving is dangerous. Choose a safer way of driving and set up your mobile phone, GPS navigation, or Spotify playlist before you drive. Make sure to put your phone on 'Do Not Disturb' to avoid distractions on the road.
Drive focused, arrive safe.
In the Auckland region between 2017 and 2021, there were 202 serious injuries to drivers who had their attention diverted, as well as 16 deaths.*
We are supporting NZ Police at checkpoints and targeted events to engage with drivers, raise awareness and promote safe road user behaviour.
*Waka Kotahi / NZTA Crash Analysis System (CAS) Data