Browns Bay - Paid Parking Proposal Browns Bay - Paid Parking Proposal

Proposal status: Closed.

Proposal outcome

In April 2022, we asked for feedback on a proposed paid parking zone for on-street parking for some beachfront streets in Browns Bay. The streets in the beach front area include Clyde Road, Beach Front Lane, service lane and a small section of Anzac Road.

We consulted on this proposal from 28 March to 17 April 2022 and received a total of 2,826 submissions. We wish to thank those that provided feedback and for your patience as we analysed the feedback.

Through this consultation, we have listened to the concerns of the Browns Bay community. We understand that the proposal received minimal support, especially under the exceptional circumstances presented by the ongoing pandemic and its associated economic impacts.

While we believe that change is justified, and that paid parking is the most effective way of managing the limited on-street parking resource, we accept that currently such a change would be difficult to implement. We will not proceed with the proposed change at this time.

We appreciate that it was felt the data supporting this proposal was lacking in being able to assess the economic impacts of paid parking on businesses. While the relationship between paid parking and parking occupancy is well established there is little research of the economic impacts on a town centre. While this relationship would involve many other factors of which parking is only one element, we would like to explore how we might contribute to this discussion.

We will monitor parking demand and the effectiveness of current parking restrictions, working with stakeholders and businesses to collect relevant data. As parking needs change, parking arrangements will need to change suitably to reflect service needs. We are committed to continue working closely with the Browns Bay Business Association and Hibiscus and Bays Local Board to develop proposals which support a vibrant town centre into the future.

Download the feedback report (PDF 696KB)

We're proposing improvements in your area

We are proposing changes to how parking is managed around the streets of Browns Bay's beach front.

To help manage the high demand for parking within this area, Auckland Transport proposes to introduce paid parking restrictions. This will ensure that parking is well used, but people can still easily find a space. 

The area includes Beach Front Lane, Clyde Road, Service Lane and a section of Anzac Road. Mobility spaces and P10 on Beach Front Lane would be excluded.

Browns Bay proposed parking map

Why are these changes needed?

On-street parking around Browns Bay is in high demand. When we surveyed the area, we found that the average peak occupancy on the majority of the beach front area was over 85% on weekdays and over 90% on weekends.

This means people often can’t find a park and become frustrated. Traffic congestion also increases as people drive around searching for a parking space. We have also received complaints about poor and illegal parking behaviour in the area. 

We are proposing flexible parking management solutions to improve parking availability and behaviour. 

Why paid parking? 

Paid parking with no time limits helps manage demand through price and is a flexible parking management solution. It works well in areas with high parking demand and limited parking spaces. 

These changes are in line with AT’s Parking Strategy for managing on-street parking. Our aim is to have an average of 85% of the parking spaces occupied at peak times (during the four busiest hours of the day), meaning around one in seven parking spaces will be available. This is an internationally recognised approach to managing on-street parking.

Key benefits  

  • Manages parking demand and increases parking availability  
  • Users can stay for as long as they need to, but short stay parking will be prioritised.  
  • Encourages motorists to consider other transport options such as public transport, carpooling, cycling or walking  
  • Reduces congestion from vehicles circulating the area looking for a park. 
  • Allows for 10-minutes grace period to allow for pick-ups and drop offs.  

How will the paid parking work? 

Paid parking helps to manage parking demand by encouraging people to consider alternative ways of getting to their destination. This increases turnover of parking and improves availability for those who need to drive and park in the area. 

The price of parking (the tariff) is determined using our demand-responsive pricing policy outlined in the AT Parking Strategy. We will monitor parking demand in the area and adjust the tariff up or down to maintain an average of around 85% peak parking occupancy. 

Introducing paid parking now, will make it easier to respond to future changes in demand. We anticipate population growth in the Browns Bay area in coming years, so it is important that we have a flexible parking management plan in place

Days & time of operation 

0-2 hours 

2+ hours 

Mon – Sun, 8am – 6pm 

$1 per hour 

$2 per hour 

Pay by plate parking

All parking machines installed will be pay by plate machines. Pay by plate parking is an easy, paperless system that works on your vehicle’s registration number. 

To pay for parking, you enter your registration (licence plate) number into the parking machine and pay for the amount of time you wish to park. The machines will accept credit and debit cards and include ‘tap and go’ technology for Visa payWave and Mastercard PayPass. Some machines will still accept coins, but text-a-park will no longer be available.

AT Park app – an easier way to pay​

The new AT Park app for iPhone and Android smartphones, makes it easier to pay for on-street parking. We will still install pay by plate machines, but you will also have the option to pay for parking using the AT Park app. 

​AT Park app features: ​
​  ​​​
  • Pay only for the time you use 
  • Get text reminders when your parking is due to expire 
  • Easy-to-use map with parking locations and prices 
  • No transaction fees. 

For more information and to download the app, go to ​

    Have your say 

    We want your feedback to help us improve and refine the proposal. Local knowledge will help us to better understand the area, the community’s parking needs and any improvements that can be made to the design. 

    You can help by telling us what you think about the proposal and what changes, if any, you would make. 

    What happens next

    • We’ll listen to all the feedback we receive, and then decide the best way to move forward.
    • We’ll post the outcome of this proposal and a summary of community feedback on this webpage.
    • We can email you the proposal outcome as soon as it’s ready – just select that option when you fill in the survey.

    Browns Bay: Safe with us

    Auckland Transport cares for your safety. We want to make our roads safe for everyone, people walking and cycling, especially for our kids and senior citizens and people driving. Projects like this one around Browns Bay are another step towards our goal of achieving no deaths or serious injuries on our roads. We are guided by the Vision Zero approach to transport safety, which prioritises human safety over other measures (like minor time saving).