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Auckland Transport

Advertising policy Advertising policy

The purpose of this policy is to set out high-level principles, together with a decision-making framework and criteria, governing the approval of advertisements which appear on AT’s infrastructure, facilities, airfields and services.


  • Advertisement or advertising means any advertisement in any form proposed to appear on Auckland Transport’s infrastructure, facilities and services.
  • Applicant means the person seeking approval for an advertisement to appear on Auckland Transport’s infrastructure, facilities and services.
  • ASA means the Advertising Standards Authority.
  • Auckland Council Group means all Council Controlled Organisations and Council Organisation, those terms having the meaning given in the Local Government Act 2002, of Auckland Council and Auckland Council.
  • Days means any day not being a public holiday and excludes any applicable closedown period, such terms to have the meaning given to the in the Holidays Act 2003.
  • AT means Auckland Transport.
  • AT infrastructure, facilities and services means any infrastructure, facilities and services operated, managed or controlled by or on behalf of AT on which AT has the right to approve advertisements, including but not limited to:
    • Rail services and facilities,
    • Bus services and facilities,
    • Ferry services and facilities,
    • Roads as defined in the Local Government Act 1974,
    • Off-street car parks,
    • Park and Ride facilities,
    • Interchanges,
    • Access ways for which Auckland Transport is responsible.
    • Airfields
  • Contract Manager - key liaison with contracted media partners and AT staff.

Required standards

No party may use the Auckland Transport brand or its name, logos, trade-marks or service marks or refer to the Auckland Transport brand, name, logos, trade-marks or service marks directly or indirectly in any media release, public announcement, advertising or public disclosure without Auckland Transport’s prior written approval.

AT will not approve, or permit advertisements to remain on AT infrastructure, facilities or services if, in AT’s sole discretion, the advertisement falls within any of the following categories:

  • does not comply with the NZ Advertising Standards Authority code of ethics and specific codes,
  • is reasonably likely not to comply with any law, bylaw or regulation or may incite someone to break the law,
  • is likely to cause widespread or serious offence to members of the public on account of the nature of the product or service being advertised, the wording or design of the advertisement or by way of inference,
  • depicts men, women or children in a sexual manner or displays nude or semi-nude figures in an overtly sexual context,
  • depicts or refers to indecency or obscenity or uses obscene or distasteful language,
  • relates to the sex industry including the provision of related products and services,
  • depicts direct or immediate violence to anyone shown in the advertisement. i.e. inclusion of assault rifle gun images in advertising creatives
  • condones or provokes anti-social behaviour,
  • relates to films which have not been granted permission for public exhibition or which do not show the Office of Film & Literature Classification certificate,
  • contains images or messages which relate to matters of public controversy and sensitivity,
  • refers to or portrays (or gives the impression of portraying) a living person unless the written consent of that person is obtained and is produced to AT,
  • contains negative references to AT’s services or those services provided or regulated by other members of the Auckland Council Group,
  • is likely to be defaced due to the subject matter or due to the inclusion of a high proportion of blank space,
  • may adversely affect in any way the interests of the site owner,
  • relates to products, services or activities that are in conflict with AT safety and community objectives,
  • relates to a political party or parties or a political cause,
  • uses handwriting or illustrations that would suggest the advertisement has been damaged, defaced; fly posted or subject to graffiti, after it has been posted,
  • The positioning, erection, content or method of display of any advertisement must not pose a health and safety risk as determined by AT or its advisors at their sole discretion,
  • promotes gambling or gambling related activities,
  • promotes alcohol brands or products,
  • promotes tobacco or products simulating smoking including electronic cigarette and vaping brands,
  • AT will have regard to advertising which supports health and healthy lifestyle choices; AT continues to support & endorse industry self-regulation, such as no advertisement of high saturated fat, salt or sugar products within 300 metres of a primary or intermediate school

Approval of advertisements placed on AT’s infrastructure, facilities or services

a) AT media partners must submit advertising content to AT for review before publishing if they are unsure whether the creative will comply with this policy.

b) AT will notify applicants via email whether the advertisement has been approved or rejected. This will be done within five days following receipt of the request.

c) Applicants may change or vary rejected advertisements if the changes will assist them to achieve compliance with this policy. Revised advertisements must be submitted to AT for review in line with clause 5 (e) of this policy.

d) AT reserves the right to remove or to request the removal of any advertisement that, in AT’s reasonable opinion, does not or is found not to comply with this policy.

Roles and Responsibilities

Role Responsibility 
All Employees and Representatives
  • Adherence and compliance with this policy and supporting procedures.
Executive Leadership Team, Group or Department Managers
  • Promote the principles of this policy.
  • Notify applicable personnel of the requirements of this policy and procedures.
Policy Owner/s Exec. GM Customer Experience
  • Develop, consult, seek approval of, and implement policy and aligned processes for the development of the Advertising Policy for AT.
  • Guide/approve system development to support policy/process
  • Administer requirements of policy/process relating to advertisements.
  • Monitoring and updating of this policy and procedure.
Bus, Rail and Ferry Service Managers
  • Review and approve advertising content on bus, train and ferry facilities and services.
Group Manager Road Corridor Operations
  • Review and approve advertising content on road corridors, walkways and bridges.
Group Manager Parking Enforcement
  • Review and approve advertising content at car parks and park & ride.
Group Manager Communications
  • Responsible for escalation communication.
Business Development Manager
  • Key liaison with contracted media partners and AT staff.

Approval and amendment of policy

This policy was approved by the Auckland Transport Board.

Next Review Date: 15 May 2024

Last updated: 24 May 2021
First published: June 2014

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Privacy policy

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If you are living in fear in your relationship or in your family, there are so many ways we can help you right now. You won’t be turned away even if you don’t have children, a NZ visa, or money. If you still have more questions have a read below and contact us when you’re ready.

I’m ready to talk now.

You can call our 24-hour support and crisis line on 0800 REFUGE (733843). Or, if you prefer, you can click here and contact us discretely through our contact form and we will email you back as soon as possible.

What will I do for money?

There are a number of benefits and allowances you may be eligible for if you are a victim of domestic violence in New Zealand. We can help you better understand your options once you make contact.

I haven’t been beaten up, can Women’s Refuge still help me?

We support women who have experienced any form of domestic violence: verbal, psychological/emotional, sexual, and financial as well as physical. In fact, psychological/emotional abuse is the most common form of domestic violence.

How much does it cost to stay?

Women's Refuge support and advocacy services are free. In the safe house, rent is usually charged once your financial situation is sorted out. Safety is our main concern. You won't be turned away if you don't have any money.

How long can I stay in a safe house?

Some women only stay a night or two, while others stay for weeks. You can talk with the advocates at your local refuge about how long you think you need to stay to ensure your safety.

I don’t live with my partner, but he is abusing me. Can you still help me?

Yes, you don’t have to be living with your partner to experience domestic violence and you can still call us.

What happens if I haven't got any clothes or food?

Women's Refuge has clothing that you can have. We’ve also got toys and books, formula and nappies. You are welcome to use our emergency food until you get your financial situation sorted out.

Will other people be there?

Safe houses usually have other women, including women with their children, staying there. Refuge advocates are around during the day.

How will I get my kids to school?

The advocates at your local refuge will help you work out transport for your children, or help with changing schools.

Can Women's Refuge help me if I stay in my own house?

Yes, we can provide all the same support and advocacy for you no matter where you choose to live. You may be eligible to access support through the Whanau Protect service.

I'm living in a rural area. Can you still help me?

Yes. Find your local refuge and they will be able to arrange support, advocacy and transport for you.

Can Women's Refuge help around issues with children?

Yes. We can provide support and advocacy around matters to do with custody, access and care.


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If you suspect your device has been compromised by spyware, then you should use consider using another device as some spyware may still be able to monitor icognito sessions.

To activate a private browsing session, follow the instructions below.


Open Safari > go to the File menu > select New Private Window

When finished, don’t forget to close your browser window to ensure your safety and privacy.


Open Chrome > go to the triple-dot menu (top right of your browser's window) > select New Incognito Window

Internet Explorer

Open IE > click the Tools button > select Safety > and then click InPrivate Browsing

Mozilla Firefox

Open Firefox > click the menu button ☰ > and then click New Private Window

You should see a message in the new window saying that you are now browsing privately.

When finished, don’t forget to close your browser window to ensure your safety and privacy.

Getting out

The most important thing is for you and your children to get out safely. It is important to know that leaving a violent relationship can be one of the most dangerous times for women and children so it is important to make a safety plan around leaving and keep your plans confidential. Below are some tips to help you make a plan.

  • If you can, pack a bag with bare necessities and important documents that you can leave with someone you trust. Include important documents such as passport, birth certificate, bank account details, driver’s licence, and bank cards and other things like medicines.

  • Know abuser's schedule and safe times to leave.

  • Contact us for guidance or a safe place to stay for you and your children.

Getting help

We warmly welcome all women and their children to access our support, advocacy and crisis accommodation. If you need help or have questions, use our live chat to get in touch.

making a plan

The safety of you and your children (if you have them) will be your primary concern. If you’re not ready or cannot safely leave, here are some things you can do to stay safe now.

  • Make a safety plan with the guidance of a refuge advocate.

  • Get yourself a pre-paid phone; keep it charged and safe.

  • Keep photocopies of important documents (passport, birth certificate, bank account details, medical notes, driver's licence, etc) and store these at the home of a supportive friend or family member.

  • Keep a journal of all violent incidents, noting dates and events.

  • If you can, open your own bank account and try to save some money.

  • If you have pets you are worried about, consider them in your safety plan.

Privacy Policy – The Shielded Site Application.


In this privacy policy, the terms ‘NCIWR’, ‘we’, ‘us’, and ‘our’ refer to National Collective of Independent Women’s Refuges Inc. NCIWR operates this web application at (‘this web application’).

This privacy policy explains how we may collect, store, use, and disclose personal information that we collect and that you provide to us. By using this web application you acknowledge that we may collect, store, use, and disclose your personal information in the manner set out in this privacy policy.

Collection of personal information

We may collect personal information from you when you use this web application, for example when you make a request for contact on this web application.

You may decide not to provide your personal information to us. However, if you do not provide it, we may not be able to provide you with access to certain information or services. For example, we may be unable to make contact with you if you do not provide us with your contact information.

Automated collection of non-personal information

When you visit this web application, we will not add traceable elements (such as cookies, sessions, and usage monitoring software) to your browser or device.

Use and disclosure

We will not use or disclose your personal information except in accordance with this privacy policy or the Privacy Act 1993. We may use your personal information to:

  • assist in providing information and services requested by you;

  • communicate with you

Your personal information will only be made available internally for the above purposes. We will not disclose your personal information to third parties. We will only use or disclose personal information that you have provided to us, or which we have obtained about you:

  • for the above-mentioned purposes;

  • if you have otherwise authorised us to do so;

  • if we have given you notification of the intended use or disclosure and you have not objected to that use or disclosure;

  • if we believe that the use or disclosure is reasonably necessary to assist a law enforcement agency or an agency responsible for national security in the performance of their functions;

  • if we believe that the use or disclosure is reasonably necessary to enforce any legal rights we may have, or is reasonably necessary to protect the rights, property and safety of us, our customers and users, or others;

  • if we are required or permitted by law to disclose the information; or

  • to another entity that carries on the business of operating this web application.

Storage and security

All personal information collected on this web application is collected and held by NCIWR. We will endeavour to protect your personal information that is held by us from unauthorised access, use, disclosure, alteration, or destruction.

Third party service providers

This website may be hosted by one or more third party service providers (‘service providers’) who enable us to provide this web application. You acknowledge and agree that any personal information that may be collected on this web application may also be held and used by our service providers on our behalf. Any information collected will be securely sent and securely stored on a server.

Third party websites

This web application may be hosted by websites operated by third parties. We are not responsible for the content of such websites, or the manner in which those websites collect, store, use, or distribute any personal information you provide. When you visit third party websites from hyperlinks displayed on this web application, we encourage you to review the privacy statements of those websites so that you can understand how the personal information you provide may be collected, stored, used, and distributed.

Right to access and correct

You may request access to, or correction of, any personal information we hold about you by contacting us as follows:
Post:Privacy Officer
PO Box 27-078
Marion Square
Wellington 6141

To ensure that the contact information we hold about you is accurate and current, please notify us of any changes to such information as soon as possible.

Contacting NCIWR

Any emergency relating to domestic violence should be directed to 111 for New Zealand Police assistance.

If you request assistance through this website, we will endeavour to respond as soon as we can. If you require advocacy services phone 0800 REFUGE or 0800 733 843 to talk to a refuge in your area within New Zealand. All member refuges of NCIWR are listed on our main website ( If you do visit the Women’s Refuge Website, please note that it is a traceable site so we recommend you use the online safety tips found on this web application to visit safely.

Advocacy services are available at member refuges. Your call and information will be treated in confidence and privacy.

Changes to our privacy policy

We reserve the right, at our discretion, to alter this privacy policy at any time. Changes to this privacy policy will take effect immediately once they are published on this web application. Please check this privacy policy regularly for modifications and updates. If you continue to use this web application or if you provide any personal information after we post changes to this privacy policy, this will indicate your acceptance of any such changes.

This privacy policy was last updated on 6 October 2015.

If You’re In
Immediate danger

If you fear for your safety:

  1. Run outside and head for where there are other people.
  2. Ask someone to call 111
  3. If you have children take them with you if you can
  4. Don't stop to get anything else